Comedy
Bill & Jerry's Excellent Adventure
12/August/08 03:47 PM Filed in: Media
I’ve made a big investment in Apple products over the years. I adore them. Even my two year old daughter knows when she sees the logo to say ‘Daddy’s puter’. Loving the Mac OS doesn’t mean I hate the Windows OS.
Which brings me to Microsoft’s $300 million ad campaign staring Jerry Seinfeld and Bill Gates. I admire Bill Gates. He’s probably the only person to get the better of Steve Jobs by getting him to hand Microsoft the keys to the Mac OS code, which they then copied and... well... the rest is history. He’s a generous man too with a social conscience. But what I like most about Gates and what this campaign demonstrates is that he doesn’t take himself too seriously. Try saying that about Steve Jobs!
Just as Jobs is the face of Apple, McCann Erickson are right in using Gates as the face of Microsoft in these mockumentary TV spots. I’ve become strangely addicted to them. Gates can’t act but neither can Seinfeld so he’s a good ‘straight guy’ to Jerry’s nonsense. I don’t see the first two instalments selling more copies of Vista but I’m sure they’re setting us up for the hard sell down the track. Take a look...
UPDATE: A very nervous Microsoft has fired the ad agency and pulled the pin on the Bill & Jerry Show. The two instalments now stand alone as the first half of a joke that never made it to the punch-line. I’ll miss them.
Which brings me to Microsoft’s $300 million ad campaign staring Jerry Seinfeld and Bill Gates. I admire Bill Gates. He’s probably the only person to get the better of Steve Jobs by getting him to hand Microsoft the keys to the Mac OS code, which they then copied and... well... the rest is history. He’s a generous man too with a social conscience. But what I like most about Gates and what this campaign demonstrates is that he doesn’t take himself too seriously. Try saying that about Steve Jobs!
Just as Jobs is the face of Apple, McCann Erickson are right in using Gates as the face of Microsoft in these mockumentary TV spots. I’ve become strangely addicted to them. Gates can’t act but neither can Seinfeld so he’s a good ‘straight guy’ to Jerry’s nonsense. I don’t see the first two instalments selling more copies of Vista but I’m sure they’re setting us up for the hard sell down the track. Take a look...
UPDATE: A very nervous Microsoft has fired the ad agency and pulled the pin on the Bill & Jerry Show. The two instalments now stand alone as the first half of a joke that never made it to the punch-line. I’ll miss them.